– Top Figure

Everything you need to build a successful E-commerce brand online

Interactive & At Your Own Pace Course

After realizing how overwhelming it is to start a brand online, especially with how fast consumer behavior changes, Sal & Abdi took it upon themselves to create an easy-to-follow program showing you how to build and grow an e-commerce brand profitably in 2021!

Section 1 – The Foundation

  • Things We Wish We Knew Starting Out
  • Secrets of Selling Online
  • The Compound Effect
  • How Mindset is Important to Your Success in E-commerce
  • The Learning Dip
  • Intro to E-commerce (General Store or Niche Store)
  • What Makes A Winner Product
  • How to Find Winning Products (Part 1)
  • How to Find Winning Products (Part 2)
  • About Us Page Strategy (NEW)*
  • Ali Shark Product Research
  • Dropshipping Center Product Research (Finding Hidden Jems)

Section 2 – Setting Up Your Brand

  • Color Psychology in Your Brand
  • Choosing A Good Business Name & Designing Your Logo
  • Setting Up Your Shopify Store
  • Adding A Product to Your Store
  • Step-by-Step Designing Your Store
  • Brand Aesthetics (NEW)*
  • How to Set Prices For Your Products
  • Loox Reviews
  • The Importance of Customer Service
  • How to Find Influencers For Your Brand
  • Turning Customers Into Influencers (NEW)*
  • Should You Use Paypal?
  • How to Setup Stripe Payments
  • How to Fulfill Orders When You Get Sales
  • How to Increase Store Conversions
  • Unboxing Experience (NEW)*
  • All The Shopify Apps We Use (NEW)*
  • Leveraging The Power of Upsells to Increase Conversions
  • Q&A Interview w/ Influencer Sumaya Keynan 100k+ Followers
  • Build To Sell (NEW)*
  • Obtaining Funding & Credit (NEW)*

Section 3 – Launching Facebook Ads

  • Understanding Facebook Advertising – Why Is Social Media FREE to Use?
  • Creating Your Facebook Ad Account
  • How Facebook Ads Works & Budget
  • Good Ad vs Bad Ad
  • Ad Testing Strategy (Updated)
  • Setting Up Facebook Ads Part 1 – Setting Interests/Age/Demographic
  • Setting Up Facebook Ads Part 2 – Adding Video Copy
  • Creating The Perfect Thumbnail
  • How to Make Custom Ad Videos
  • Creating Custom Ad Creative Videos (NEW)*
  • Break Even Point (BEP)
  • How to Stay Profitable
  • Setting Up & Reading Your Facebook Data Columns
  • What is CBO (Campaign Budget Optimization) & When to Use It
  • Custom Audiences & Lookalikes
  • Managing Negative Comments (Ad & Page Moderation)
  • Scaling Part #1
  • Duplicating & Doubling Adsets Scaling #2 (Increasing Budgets
  • Avoiding Ad Fatigue
  • Ad Retargeting
  • 0-$50,000 Case Study in 30 Days

And much more...

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